Roles and Responsibilities

• Maintain the consistency of WGI’s message across all departments within WGI and all media used by WGI, and WGI Affiliates

• Develop clear, consistent, well targeted messages for use in marketing, and by other committees, members and affiliates

* marketing: the promotion of events, programs and products to members and the public
* committees: developing a report template that is easily incorported into the WGI e-newsletter
* members: develop marketing materials for WGI programs and products; educate members about how to effectively communicate
suggestions, questions and feedback to committee members;
* affiliates: assist affiliates in developing an effective system for translation of documents into their primary language.

• Prepare a Roles and Responsibilities document for the marketing committee and present it to the WGI Board for approval